How We Drive Higher Revenue for Indio Airbnb Owners
Standing out in the competitive Indio Airbnb and STR (short-term rental) market while driving higher revenue requires strategic approaches.
Here’s our three key strategies to boost our Airbnb and STR income in Indio, leveraging our expertise and technological background.
Email Collection and Re-engagement
One of the most effective ways we maximize revenue is by collecting emails from every guest. Utilizing first-party data is extremely critical in today’s digital landscape, and our background in technology enables us to excel in this area. Here’s how we do it:
Email Collection: From the moment a booking is confirmed, we ensure we collect the guest’s email address off-platform. This initial step is crucial for building a database of past and potential guests.
Re-engagement Software: We use specialized software to reengage with past guests via the Airbnb inbox. This automated system allows us to maintain communication with our guests, ensuring they remember their positive experiences with us.
Frequent Special Offers: By sending out regular special offers and updates, we keep our properties top-of-mind for past guests. These offers can include discounts, exclusive deals, or information about upcoming local events, enticing guests to book with us again.
Listing on Zillow for Mid and Long-Term Bookings
Another innovative strategy we employ is listing our properties on Zillow to attract mid and long-term bookings. This approach is often overlooked by other management companies due to the time commitment it requires. Here’s why it’s beneficial:
Manual Updates: Unlike other platforms that can be automated, Zillow listings require manual checking and updating on a monthly basis. This ensures that our listings are always accurate and up-to-date, providing potential renters with current availability and pricing.
Mid and Long-Term Stays: By targeting guests looking for longer stays, we can fill our properties during off-peak seasons and secure steady, reliable income. This reduces the vacancy rate and maximizes revenue over time.
Extended Market Reach: Zillow’s platform is widely used by individuals seeking rental properties for longer durations, expanding our reach beyond typical short-term rental guests.
Increasing Visibility Through Multiple OTA Listings
Visibility is key to attracting bookings, and we ensure our properties are listed on multiple online travel agencies (OTAs). Our comprehensive approach includes:
Superhost and Premium Host Status: We are proud to be an Airbnb Superhost and a VRBO Premium Host. These distinctions are awarded based on consistent high ratings and exceptional service, which boost our visibility and credibility on these platforms.\
Airbnb, VRBO, Booking.com, Marriott, Google Vacations: By listing on various OTAs, we significantly increase our properties’ exposure to a broader audience. Each platform attracts different types of travelers, from vacationers on Airbnb to business travelers, and we utilize tools like Enso and Superhog to ensure we recreate the same protections that are in the Airbnb ecosystem
5-Star Google Reviews: Maintaining a 5-star rating on Google Reviews further enhances our reputation. Positive reviews build trust with potential guests, increasing the likelihood of bookings.
By utilizing these platforms, we can reach a diverse range of travelers, ensuring our properties are always in demand.
Interested in learning more about our services?